Skip to main content

Set up Brand Kit and Project Brief for better AI results

Two pieces of context that make every AI output noticeably better.

J
Written by Jakka Pranav swaroop Naidu

Jakka's AI features are good out of the box, but they get much better with two things: a complete Brand Kit and a Project Brief. Together they tell Jakka what your brand sounds like, who your customers are, and what your site is supposed to do.

To create one:

  1. Open AI Studio > Project Brief.

  2. Add details about your project, including:

    1. Project goals

    2. Target audience

    3. Key messages

    4. Content priorities

    5. Tone of voice

    6. Important services or product details

  3. Attach supporting documents if needed.

  4. Upload keyword research files if available.

  5. Click Check Completeness.

Supported Project Brief files

You can add text and supporting documents to your Project Brief.

Supported file types include:

  • PDF

  • DOCX

  • TXT

  • CSV

  • XLSX

  • JPG

  • PNG

  • WebP

You can upload up to 10 files, with a maximum size of 25 MB per file.

The Project Brief text field supports up to 30,000 characters.

You can also upload a keyword research file in CSV or XLSX format using the dedicated keyword research upload area.

Check your brief completeness

Click Check Completeness to run the Brief Checker AI Agent.

The Brief Checker reviews your Project Brief and checks whether enough context has been provided.

It can help identify missing details such as:

  • Audience information

  • Project goals

  • Brand tone

  • Content priorities

  • Key messages

  • Important keywords

  • Business context

Use the suggestions to improve your brief before generating AI recommendations.

Where this context is used

Your Brand Kit and Project Brief help improve outputs across Jakka.ai, including:

  • AI Recommendations

  • Content Machine outputs

  • Issue explanations

  • Suggested fixes

  • AI-assisted responses inside issue workflows

A complete Brand Kit and Project Brief help reduce generic suggestions and make Jakka.ai’s AI outputs more specific to your brand, audience, and project goals.

Related articles

Did this answer your question?