Jakka's AI features are good out of the box, but they get much better with two things: a complete Brand Kit and a Project Brief. Together they tell Jakka what your brand sounds like, who your customers are, and what your site is supposed to do.
Start with the Brand Kit
Open AI Studio > Brand Kit.
Click Auto Import (~12 tokens). Jakka pulls colors, typography, copy, and brand details from your homepage automatically.
Review the imported values and click Accept on each section. Auto Import never overwrites edited fields without permission.
Fill out Personas. Pick from four pre-built templates (Startup Founder, Marketing Manager, Developer, Agency Analyst) or create a custom persona.
Add Banned Words and preferred Terminology under Writing Style to enforce voice rules across all generated content.
Then write a Project Brief
Open AI Studio > Project Brief and describe your project: goals, audience, key messages, content priorities, and tone. The brief accepts up to 30,000 characters of text plus attached documents (PDF, DOCX, TXT, CSV, XLSX, JPG, PNG, WebP up to 25MB each, 10 files max). You can also upload a keyword research file (CSV or XLSX) in the dedicated zone.
Click Check Completeness to run the Brief Checker AI Agent. It scores your brief against 10 context checks and tells you exactly what is missing.
Why this matters
Every AI Recommendation, every Content Machine output, every issue chat reply is grounded in your Brand Kit and Brief. A complete context profile turns generic suggestions into ones that actually match how you write and what your customers care about.