What goes in a brief
AI Studio > Project Brief is where you describe the project context that does not fit in Brand Kit: business goals, what makes you different, who your customers are, what you offer, where you operate. Up to 30,000 characters of text plus attached documents.
The 10 context checks
Domain Match: brief claims must align with what the crawler sees on your site.
Business Type or Industry: classified from your brief plus site metadata.
Target Audience: audience nouns, personas, company size.
Primary Goal or Objectives: metrics, targets, timeframes.
What You Offer: product or service nouns, value propositions.
Geographic Focus: countries, regions, global, market mentions.
Keywords and Search Terms: from brief text or attached keyword files (.csv or .xlsx).
Competitor Information: company names and positioning context.
Key Differentiators: unique value, "unlike X" statements.
CMS or Platform: explicit mention in your brief, or fallback to crawl detection.
Run the Brief Checker
Click Check Completeness. The Brief Checker AI Agent scores your brief and returns a Completeness Score plus a list of missing or unclear items. A check, an X, or a question mark appears next to each of the 10 items.
Save and validate
A brief with a Domain Match hard fail (your brief contradicts the site) cannot be saved as active. Soft gaps generate warnings but do not block saving. Click Validate with AI again after edits to update the scores.
Attach documents
Drop files into Supporting Documents (PDF, DOCX, TXT, CSV, XLSX, JPG, PNG, WebP) or Keyword Research (CSV, XLSX only). 25MB each, 10 files max. The AI reads them alongside your brief when generating output.
Generate with AI
Click Generate with AI to have Jakka enhance the text you have already written. The AI builds on your draft rather than replacing it.