Why Brand Kit matters
Every AI feature in Jakka grounds its output in your Brand Kit. A complete kit means recommendations that match your voice, content drafts that sound like you, and rules-based checks that catch off-brand language automatically.
Six tabs
Project: top-level project name and URL.
Personas: the audiences you write for.
Brand Information: identity facts (logo, name, industry, CMS, description, mission).
Writing Style: voice and tone, reading level, sentence length, terminology, banned words.
Typography: fonts and hierarchy by element (H1 through Body).
Color Palette: brand colors with WCAG AA contrast checks.
Auto Import (~12 tokens)
Click Auto Import to pull colors, typography, copy, and brand details from your homepage. Jakka shows you what it found and lets you accept or skip each piece. Auto Import never overwrites edited fields without your permission.
Add personas
Click Add Persona on the Personas tab. Pick from four pre-built templates (Startup Founder, Marketing Manager, Developer, Agency Analyst) or create a Custom Persona. You can have one primary persona and any number of secondary personas.
Banned phrases and preferred terms
Under Writing Style > Terminology, add preferred terms (the words you want the AI to use) and Banned Words (the ones it should never use). Content Machine and AI Recommendations enforce these rules in every generation.
Versioning
Every save creates a new Brand Kit version. The version indicator and history icon are visible at the top of the page. Click the history icon to view past versions or roll back.